Date: 21 November 2025
Time: 3:00 PM
Venue: Virtual (Online Webinar)
Organized By: GRO-MSME in collaboration with IIA
The webinar titled “Smart Financial Management: Cash Flow & Cost Control Strategies” was held on 21st November 2025 at 3:00 PM. It was a collaborative effort between GRO-MSME and the Indian Industries Association (IIA), aimed at equipping MSME entrepreneurs with practical techniques to manage cash flow and control costs effectively. The session focused on improving financial health and navigating challenges in the current economic environment.
The webinar began with a Welcome Address by Dr. Mamtamayi Priyadarshini, Chairperson, IIA. She discussed the significance of financial discipline for MSMEs, emphasized the need for continuous learning, and lauded GRO-MSME’s contributions towards strengthening the MSME ecosystem. She also encouraged the participants to embrace modern financial tools and responsible management practices for sustainable growth.
Speaker: Mr. Ashok Jha, Founder, GRO-MSME
Topic: Smart Cash Flow Management
Mr. Ashok Jha delivered a comprehensive session focusing on the fundamentals of cash flow management for MSMEs. Key takeaways included:
His session emphasized making cash flow visible, predictable, and manageable, helping MSMEs avoid financial shocks and make timely decisions.
Speaker: CA H.K. Gupta, Co-Founder, GRO-MSME
Topic: Cash Flow & Cost Management Strategies
CA H.K. Gupta shared actionable cost-control frameworks tailored for MSMEs. Major points covered were:
His insights provided MSMEs with a clear roadmap for reducing waste, improving efficiency, and enhancing overall financial performance.
The webinar was coordinated by CA Sunil Aggarwal, Co-Founder, GRO-MSME. He ensured the smooth flow of the event, facilitated the Q&A sessions, and emphasized the need for adopting practical financial discipline at the grassroots MSME level.
The session was reviewed by Dr. L.K. Pandey, CEC Member, IIA, who provided valuable feedback. He appreciated the content quality, interactive approach, and MSME-focused solutions presented by the speakers. Dr. Pandey encouraged GRO-MSME to continue organizing such impactful knowledge-building programs for the MSME community.
The webinar saw active participation from entrepreneurs, consultants, industry professionals, and new business owners. The Q&A session was highly engaging, with participants raising real-world financial management challenges. The speakers offered practical, actionable solutions to address these concerns.
The event concluded with a vote of thanks and a strong message: “Financial discipline is not an option for MSMEs—it is the foundation of survival and sustainable growth.”
Both GRO-MSME and IIA reaffirmed their commitment to continue offering high-quality knowledge support, financial guidance, and capacity-building initiatives for MSMEs across India.
